Over Cheesecake by Upper Canada

Hey there, welcome to Cheesecake - where beauty meets gifting in a whirlwind of Eastern charm and Western flair!

Get ready to dive into the world of cuteness overload inspired by the Japanese Kawaii trend. We’re all about embracing that playful spirit with cheeky sayings, eye-popping colors, and adorable icons that’ll instantly brighten your day.

Our products aren’t just pretty faces; they’re carefully crafted to bring a smile to your face!

Treat yourself to a slice of Cheesecake - where style, happiness, and good vibes collide!

Who is it for?

Customer Profile ‘Chloe’

Age: 9-26 (Alpha/Gen-Z)

Shops: Urban Outfitters, ASOS, Walmart, Claire’s, Justice, Primark, Sephora, Target.

Lifestyle: Hanging out with friends, social media, reading.

Key values: Respect, honesty, fairness, open-minded and caring. Advocates for the sharing of ideas and accepts people for who they are!